Sales Manager

The Opportunity:

We are a (Business-to-Business) events Company organizing, promoting, and managing events aimed at connecting businesses, fostering networking opportunities, and facilitating business growth. We offer a range of events such as trade shows, conferences, seminars, product launches, and industry-specific exhibitions where businesses can showcase products, exchange ideas, and build professional relationships. Content curators, Magnify Group is an expert in offering bespoke event planning services across all industry verticals.

The successful candidate will have an input in the future of these fantastic live and virtual Events, hone their skills and develop as a sales professional in a vibrant, and energetic team. Success will be determined by the sourcing and contracting of new business and by the management of incremental growth from existing business paired with an understanding of the benefits of face-to-face customer engagement, which is the bedrock of exhibition sales.

They will be able to manage a sales team, drive sales selling both sponsorship and exhibition opportunities as well as developing sales strategies and initiatives to ensure the ongoing growth of the events.

Key Responsibilities:

·    Tele-Sales calls to existing and potential exhibitors in order to meet and exceed sales revenue targets across a portfolio of brands

·    Developing and maintaining excellent relationships with exhibitors, sponsors, partners and the rest of the show team

·    Management and curation of the floor plan alongside allocation of stand space in conjunction with the Sales team and Show Manager; together with the Operations team

·    Liaise with the Marketing team to ensure they are appraised of all aspects of the content of the event.

·    Drive digital opportunities working closely with the Show Manager and Marketing team.

·    Keeping abreast of market developments and identifying and researching new growth areas for sales

·    Collating and producing sales plans and reports as required including predicting future sales and managing pipelines

·    Researching and conducting sales campaigns to attract sales

·    Liaising with the whole show team including Marketing, Operations and Finance to ensure maximum awareness of each element of the shows

·    Resolving exhibitor conflicts both in the office and on site
·    Maintaining key customer care objectives

·    Ensuring that all sales administration is completed to a high and accurate standard and in a timely manner

·    Effective management of the Sales team including the re-book process on site

·    Attending industry functions when required (including occasional weekends) and visiting relevant Africa and international based exhibitions

·    Working on site during the build-up, open period and breakdown
· At all times representing Magnify Group in a professional manner

Knowledge, Skills and Personal Attributes:

·    Solid and proven results/experience as a Sales Manager
·    Experience within exhibitions is desirable

·    Fluent in using data to manage and drive your own performance through Hubspot or similar CRM

·    Confident partnering with automated technology driven parts of the sales process – the ‘hand off’ and ‘take up’ of customer led tasks

·    Ability to vet/be selective and source appropriate new exhibitors that fit with the brand values of the events and target audience

·    Demonstrates effective active listening and communication skills both oral and written, as well as a keen eye for detail

·    Exceptional organisational and time management skills

·    Ability to negotiate and build rapport effectively amongst customers and potential customer base

·    Strong objection avoidance and objection handling skills

·    Demonstrates ability to take ownership of tasks and to problem solve quickly creatively and positively

·    Be able to work calmly to a consistent high level of output, especially when busy and under pressure

·    The ability to work both independently and as a team player

·    A hunger to reach and exceed targets and a tenacious ‘can do’ approach
·    Takes pride in their work, is assertive, confident and creative

·    Demonstrates high levels of productivity and self-motivation